Businesses in Australia’s competitive market are always looking for new and creative methods to engage with their customers. Bulk SMS Australia marketing is a potent and affordable substitute for more expensive traditional marketing media like print and broadcast. Moreover, for every organisation, providing excellent customer service is essential. After all, you won’t be able to offer your goods or services if you can’t interact with your clients in an efficient manner. Since a business cannot exist without its customers, making sure they have a positive experience should be one of your top objectives.
Let’s get into the details. Using text messages to communicate with customers directly is known as SMS customer service. For customer service, the majority of businesses currently employ email, phone calls, or support tickets. Nonetheless, SMS enables customers to easily express their thoughts and worries from any location. A modern kind of customer care is texting, which enables customers to get in touch with your support staff without calling or emailing.
Here are a few of the points how bulk SMS is a great choice for marketing:
Instant Impact
An SMS takes less than seven seconds to reach the intended recipient, in contrast to emails that might not be seen for days or direct emails that can take days to arrive. You may be confident that your message will get delivered, and it will do so very quickly, as long as you have the right number.
High Open Rate
Compared to emails, which have an open rate of 20%, SMS messages have been claimed to have a 99% open rate. Naturally, not every reader of your text will reply. However, it seems that if someone has seen your message, they are more likely to respond.
Cost-Effectiveness
Working with a channel that is both cost-effective and gives a high return on investment is crucial as marketing teams are expected to accomplish more with less. Sending bulk SMS is comparatively less expensive than using digital advertising or even traditional marketing platforms. You may undoubtedly get better value for your money with a monthly subscription that is reasonably priced.
Simple and Concise
Because of the character restriction, messages must be brief, which makes it simpler for companies to write them and for receivers to comprehend and act upon them.
Highly Secure Pathways
Customers trust SMS communication because they are naturally secure.
Personalised Campaigns
You may focus on a person, a subgroup, or a whole contact database using bulk SMS marketing. The secret to a successful marketing effort is personalisation. For instance, you should send a different message to potential clients than to current ones. Setting up templates and personalising an SMS each time you send one out is quick and simple. A message that speaks directly to the customer has a far higher chance of being responded to than one that is generic or unrelated.
There are a lot of ways to engage with your customers: SMS, emails, social media platforms, posters, and the like. But simply having these channels isn’t enough. Building real relationships and encouraging meaningful two-way interactions are the hallmarks of true engagement, which goes beyond just simply spreading messages.
